Baar Baar, translating to 'again and again', is a modern Indian Gastro Bar in the East Village of New York. For this project I developed the visual identity for Baar Baar—intended to expose New York to a modern Indian cuisine while aiming to stay true to past and current traditions. The brand creative and logo design focused on those same aspects of storytelling and repeated narratives of India's tradition. A set of textured patterns based on murals found in India adorned the brand's menus and collateral giving vibrance and color to the brand.