Westbrook Frames is the eponymous eyewear label of NBA All-Star Russell Westbrook. Known across the fashion industry for his bold 'why not?' style, the brand direction set out to embody that same attitude. The first assignment for this brand was to work on the initial design of the website for its launch. In the following years, I produced and directed new creative content for multiple seasonal campaigns.

Spearheading art direction for the product-focused creative, multiple variations featuring different frames were then utilized across digital platforms as part of the overall marketing campaign for each new season's launch, promotional events, and other brand activations.